These soft and delicate flowers really conjure up the feeling of Spring, my absolute favourite of all of the seasons. I attended Fiona Humberstone’s branding and colour psychology course a few months ago and was fascinated to learn all about seasonal personalities that apply to both individuals and brands. Posy + Petal sits in the Spring personality perfectly which pleased me greatly. I just love that feeling of promise and expectation that Spring brings and hope to bring those same characteristics to my business as it slowly grows. A lightness, brightness, breath of fresh air, new beginnings, flowers starting to bloom. Fiona describes Spring colours as ‘light, bright and clear – from the bright warmth of Spring bulbs to the pastels of Spring blossoms’ she also champions circles, dots, fine lines, glints and sparkles…Hurray for Spring!